Effects of Mass-Media and Group Instruction On Increasing Parent Awareness of Early Identification

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The differential outcomes produced by mass-media and group instruction campaigns on immediate and long-term changes in parent attitudes and knowledge regarding early identification were examined. During Phase I, for 3 months, parents in 1 community were exposed to Child Check through mass-media instruction, and in the other community, through group instruction. During Phase II, the campaigns in each community were reversed. A third community received no exposure. Pre- and post-Phase I and post-Phase II surveys were conducted. Group instruction increased parent knowledge of legal rights and services, ensured parents use of the Child Check Diary, and temporarily changed parent attitudes. Mass media did not have an effect on either parent attitudes and knowledge or their use of the Diary.

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